For years, associations have depended on courses as the backbone of professional development. But with steep competition from all corners of the continuing education world, courses alone are no longer enough to drive member engagement. Increasingly, organizations are turning to marketing to attract new participants and keep them coming back for more.

But with countless ways to promote and package instructional content, what’s the best investment of your time and budget?

Join John Leh, Lead Analyst, and CEO at Talented Learning, and Tiffany Mack, Senior Marketing Manager of Careers & Education at Community Brands, as they explore solutions. You’ll find practical ideas and real-world examples, including:

  • Must-have elements of a marketing-led learning strategy
  • Motivational techniques that engage both new and existing participants
  • Methods for improving content quality and relevance
  • Tools to scale your audience reach and involvement
  • How to measure marketing’s impact on program performance


NOTE: Live webinar attendees qualify for 1 free CAE credit.
ALSO NOTE: Even if you miss the live event, we'll send you a link to the recording.

Seminar Information
Date Presented:
November 20, 2019 1:00 PM Eastern
1 hour
Registration Fee:
Beyond the Course - Integrated Marketing Strategies for Continuing Education
Individual topic purchase: Selected